Guide to Facebook Advertising
Facebook is currently the social network with the largest number of active users in the world. That's why we cannot miss the opportunity of advertising on Facebook.
Talking about the figures of this social media is talking about a big portion of the human race. In October 2020, they had 2.701 million active users, according to Statista, that's a crazy amount of people!
On this introductory article on Facebook Advertising we'll see:
Advertising on Facebook is obviously booming, even though, if your under 30 it might seem they are less important, the truth is that they keep growing and they keep recording everything to make it easier for advertisers to target people appropriately. Ads can be customized a lot and thanks to the information that social media has about users, campaigns can be created aimed at very precise targets. Hence the success you can achieve by betting on this type of campaign.
What is advertising on Facebook (Facebook Ads)?
Launching an advertising campaign on Facebook means promoting your companies brand, service, or product on social media. Thanks to the publishing tools, you can easily create an attractive Facebook Ad. A message that includes a striking photograph or video will suffice for you to capture the interest of your audience.
Doing Facebook Ads, or advertisements on Facebook, implies having a budget to invest and a message to communicate to your audience. At the same time, although you can make sponsored posts focused on all social media users, it is advisable to have a well-defined audience to segment the campaign and obtain the best results.
Why should your business advertise on Facebook?
There are many reasons that could make you consider an advertising strategy on Facebook. Actually, Facebook Ads have a lot of advantages that you should know:
Thanks to all the data that Facebook has on users, it is very easy to segment the ad you want to create. No matter the target, you will find it on the social network and you will be able to target them exclusively.
Even if you pay for the click on each ad, users can save you a ton of money by sharing the post among their contacts. That is, the scope of Facebook Ads is not limited to payment, but has a greater impact depending on the behavior of your potential customers.
In addition to promoting your products and services, you can also launch interactive publications that allow you to collect important data about your audience. For example, a giveaway for a subsequent campaign with leads.
Advertising on Facebook is inexpensive. You will only pay for each click and / or conversion received.
Almost everyone who spends money on advertising wants to understand how it is spent and measure its effectiveness. In Facebook advertising it will be really easy thanks to its integrated and completely free statistics panel.
What types of advertising are there on Facebook?
You can promote almost anything on Facebook. From an external page, to an app, an event, or even a specific place. However, before launching into a Facebook Ad it is important to define what the ultimate goal of advertising is. Only then can you properly decide the payment formula, as well as the type of campaign you need.
Depending on your objectives, you should use one type of advertising on Facebook or another. Although in the next paragraph you will discover all the types of campaigns that exist in the social network, you must also define if you pay per click (CPC), or if you pay for impressions (CPM).
The CPC is ideal if you are going to generate traffic to Facebook, or a third-party site to search for visits or conversions. CPM is more suitable if you want to improve the visibility of your brand in general.
Types of campaign that can be done in Facebook Ads
Even if you are already clear about what Facebook Ads are and the advantages they have, you still have one important thing to do before launching into campaigns on this social network.
Understanding the types of ads that exist on Facebook. It may seem like a really simple thing, but there are over 14 types and a hundred ways to configure each, but here are the basics:
Promote your posts: It is about promoting the content of your website or fan Page.
Promote your page: This Facebook Ad is aimed at publicizing your website.
Reach people who are close to your business: It is an ad focused on appearing to those users who are close to your store. It will be enough with an address to configure it and start receiving visits.
Improve brand recognition: In this case, it is a corporate advertisement that aims to reach the audience most likely to pay attention to you.
Attract people to your website: It offers the possibility to the advertiser to get more traffic on their website.
Increase the installations of your application: What is sought with this Facebook advertising is that users install a certain app.
Increase the number of attendees to your event: With this ad an event is promoted in order to increase the number of participants.
Increase video views: It is aimed at ads that integrate a video, to increase the number of views.
Generate leads for your business: This Facebook Ad model is aimed at attracting leads.
Increase conversions on your website: This Facebook advertising is intended to improve the conversion of a certain marketing action.
Increase interaction with your application: If you want more users to use your app and interact with it, this is your Facebook ad.
Get people to ask for your offer: This type of advertising on Facebook is aimed at promoting a certain offer among the public of the social network.
Promote a product catalog: If you have a catalog of products or services and you want to place them in a Facebook showcase, this is your best option.
Get people to visit your business: This Facebook Ad is launched to people who are close to your location to increase the physical visits you receive.
Get the right partner for your Facebook Advertising
On this blog post we tried to go over the basics of Facebook Marketing, the structure and some useful information. But if your planning to use Facebook or Social Media Marketing in a consistent and high level way, consider having a partner that can guide you and work with your team in achieving the goals.
Creating and managing a Social Media Marketing Strategy, payed or organic, should include conversion tracking, constant optimization, correct attribution and a dedicated people that will walks with you all the way.
At BausLabs we proud ourselves in becoming part of your team, by understanding your business, your team, structure and objectives, we can provide the best services that will get you where you want to go from Barcelona, Tel Aviv and Zurich to the world.
Get in touch! We'll audit your social media and advice you for free on a zoom call.
Have a great day,