Having SEO services will help your website reach top positions in Google, Bing, Yandex and other search engines. Although having a website is the basis of the digital presence of your brand or company, the effort you've invested in it will not be of much use if you do not make sure that your audience finds it and we'll explain why.
What is SEO?
Having SEO services will help your website reach top positions in Google, Bing, Yandex and other search engines. Although having a website is the basis of the digital presence of your brand or company, the effort you've invested in it will not be of much use if you do not make sure that your audience finds it.
With the arrival of search engines in the 90s and the soon to be KING, Google in 1998, the boom of the web began, which realized that the best way to attract traffic was to reach the top positions of this search engines. That's how SEO was born and thanks to search-engine-obsessed people like us, the SEO-related services since then, have not stopped gaining importance.
SEO or Search Engine Optimization is nothing more than optimizing a website to improve its position in search engine results. In other words, trying to get our website to appear in the top positions when users search for certain words in Google, Yandex, Bing or any other search engine.
This discipline applies techniques both within the website (On Page) and outside (Off Page) to improve its visibility in the organic (unpaid) results of the different search engines. We can divide it into these two groups:
On-Page SEO: it can be defined as the optimization that is done, directly, on the pages of the website that we want to position in the results in Google. It makes sure that the web is optimized so that the search engine understands its content, structure, type, etc. Here we would include SEO factors such as keyword optimization, which are the terms with which you want the user to find your content when they search Google. The loading time, the user experience, the optimization of the code and the URLs are other points that are worked on in SEO On Page services.
Off-Page SEO: These are the factors external to the website that Google takes into account for positioning. For example, the capture of quality links that point to the site that you want to position. There is an important key indicator called "Domain Authority" and is influenced a lot with Off-Page SEO because it basically calculates how important and good you are based on how many people talk about you, link to you, how long does the people stay when they visit you, etc.
What are SEO services?
After all this, you will surely wonder, exactly, what are SEO services and what benefits can they bring to the business, the brand, the firm or the website.
Our SEO services include a wide array of strategies to improve the visibility of your website in search engines with the aim of increasing traffic from Google and other search engines and helping you win customers, increase your online reputation and exposure.
To do this, we analyze in detail the needs of your business, firm, online presence and website, choose the most suitable and profitable keywords for your business and develop a tailor-made plan.
The services of our SEO team will be based our LASER System: Learn, Analyze, Strategize, Execute & repeat. With continuous monitoring of the strategy designed to achieve the best positions and results.
What do SEO services provide?
As we have seen, SEO is an essential part of the online strategy of a brand or company. Thanks to our organic positioning services, you will get more traffic, more leads, a better website and experience for your visitors. After having made an investment of money, time and resources to build a website that represents your brand, you need to make it profitable, actionable and meaningful through SEO.
Most users tend to visit one of the top 10 sites suggested on the SERP or search engine results pages. Therefore, appearing in the top positions is a guarantee to get a large number of visitors to your website.
With our SEO service we will make sure that you reach more people through general organic results, Google Maps tabs, images, etc.
Imagine that you manage to position your website for a term with 1,000,000 searches per month. If the first result that appears in the search engines takes 20% of the clicks, you would be getting 200,000 people interested in what you offer to see you every month. That would be amazing, right?
More sales: The formula is simple: the more people see your products or services, the more likely they are to buy them. Additionally, SEO can have a better return on investment (ROI) than more traditional forms of advertising. This can be attributed to the fact that the people who see you are already looking for information related to the products and services you offer.
More leads: The term lead is used in digital marketing to refer to those contacts who have left us their data and become part of our registry. Normally, they are generated through valuable content that can be downloaded by filling out a form, which is usually embedded in a landing page, web page, blog article, etc.
Although they may not buy the first time they visit us, they are potential customers. It is important not to lose sight of them and to keep in contact with them to capture their attention and convert them into customers.
Better reputation. The SEO service builds trust and credibility. When your website appears among the first search results, users understand that they will find quality information and this will give them the confidence they need to buy.
An important thing to keep in mind is: SEO is a long game with compounding benefits!
What does BausLabs SEO services include?
Our SEO strategy method is divided into four phases:
1. General strategy, analysis and keyword deployment
BausLabs SEO service develops a strategy adapted to each case with the ideal keywords.
In this initial phase, we learn about your business and analyze the market, the objectives, the audience, the competition and the keywords that interest us.
When we have the results of the study, we design a keyword strategy that tells us which ones to compete in, how and where.
2. SEO Optimization - Comparative Report - BausLabs KPI Report
Once you have chosen the most suitable keywords for your line of business, it is time to carry out the second step of SEO services, an optimization analysis.
The SEO audit will identify if your website meets the optimal criteria to achieve good positions in Google. Additionally, our SEO KPI Report will study your main keyword in depth by comparing it to the top ranked websites. We always thoroughly review a lot of important factors when it comes to positioning, such as the use of keywords in tags, inbound links, content, outbound links, H1, H2, metatags, etc.
This allows us to make a series of specific recommendations to improve each of the key factors or KPIs for your positioning. Ultimately, this report will allow us to design an amazing, coherent, effective and realistic SEO strategy.
3. SEO implementation
After analyzing the market, the main keywords, the website and everything about the best positioned competitors, we start implementing the SEO strategy.
To be really effective, we affect a considerable number of factors, such as the use of the different tags - title tag, description tag, keyword tag, Alt tag, descriptions, image compression - and the content. We also develop a link acquisition strategy, or link building, to get more relevant and quality links that point to your website.
4. Monitoring and analytics of the SEO service
When the SEO strategy is implemented, we continue to carry out maintenance so as not to lose the good results achieved. It is part of our SEO service. As we said before, SEO is a long game with compounding benefits!
In addition, we continue to analyze data through tools such as Google Analytics and integrate that information appropriately into our strategy and execution.
Why hire our SEO services?
We're a small team, we take care of each client and go above and beyond expectations. Personalized treatment, continuous monitoring of each project and our own methodology are compelling reasons to decide to bet on our SEO services.
With very happy clients, we strive to become a part of the team within your company, not just an amazing agency helping you succeed :) Get in touch if you have any questions.
Through our SEO services we can help you so that the website of your company, personal brand or institution, improves visibility in Google's organic results.