The BausLabs PPC services will help you in creating an efficient, escalable and successful online advertising campaign on Google, Bing, Facebook, Yandex, Tiktok or Pinterest. Although having a website is the basis of the digital presence of your brand or company, the advantage of a well crafted ad campaign can put you on the map faster.
What is PPC?
PPC, or pay-per-click advertising, is one of the best ways to target your most qualified audience. It allows you to reach them where they’re already looking and gain a leg up against competitors. Using Google Ads, Yandex Ads, LinkedIn Ads, Facebook and Instagram Ads or even Pinterest ads and Tiktok ads, among many others.
PPC, in short, is the advertising method on which most Internet campaigns are based. For advertisers, this model was a real revolution, since until then they had to "shoot blindly", investing budget in campaigns whose results could not be measured with certainty.
Even though we use the PPC term, the advertising model has at least three forms of payment:
PPC - Pay per click: The advertiser only pays when the user clicks.
PPM - Pay per Mille: Also called CPM or Cost per mille (CPT), is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. The Mille is Latin, French and Italian for thousand. This is a pre digital metric, keep in mind that with this model we do not know how much we are going to pay for each visit, since it is possible that those thousand impressions generate thousands of clicks, hundreds or none.
PPA or Pay per action: Also called CPA or Cost per acquisition, and is where the advertiser pays for each time the user performs a certain action, for example downloading an application. Therefore, the link between cost and objectives is even more evident than in the case of PPC.
PPC Marketing is a very useful direct response tool for getting sales and attracting new customers.
The key is to generate relevant ads for the target customer segment and optimize the website so that users can easily take action.
BausLabs can create, manage and deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our PPC management services.
Key concepts to understand PPC
CPC or Cost-per-click:
CPC is the price the advertiser pays for each click on their ad. A fixed price can be agreed for each click or it can be determined through an auction. If its through an auction (like in most cases), the advertiser establishes a bid or maximum price that he is willing to pay for each click. The system compares the ad with similar ones based on its quality and the price they are willing to pay, and displays the winning ad first.
CTR or Click Through Rate:
The CTR is the percentage of users who click on an ad compared to the total number of users who have seen it. In general, the better an ad, the higher its CTR.
In some PPC systems, the CTR is a determining metric to establish the price of an ad, since the system "rewards" the ads that have higher quality and, therefore, higher CTR.
We call each of the views an ad receives an "impression", whether the user clicks on it or not.
In digital advertising, we have a lot of control over the audience our ads are targeting. We can segment the audience that will see our PPC campaigns based on many factors: age, gender, location, interests, behaviors, income and many many more.
Each pay-per-click platform offers different options that we can combine to achieve a high level of precision. Thus, we make sure that we only pay for clicks from users who have a good chance of becoming our customers.
The landing page is the site that the user goes to after clicking on our ad. Whether they end up becoming a customer or leaving after a few seconds depends on its quality, speed, content, etc. so it's very important that it's well optimized.
The main characteristics of a good landing page are clarity, simplicity and relevance to the ad.
Conversion is by far the most important metric in a PPC campaign, as it measures the performance of our ad in economic terms. We call each purchase, filled form, clients signup among other made by a user after clicking on an ad a "conversion". The conversion ratio is the percentage of users who convert with respect to the number of users who click.
Conversion Ratio = Number of Conversions / Ad clicks
The services of our PPC team will be based our LASER System: Learn, Analyze, Strategize, Execute & repeat. With continuous monitoring of the strategy designed to achieve the best ROI, positions and results.
Powerful benefits of PPC Advertising
You only pay for the visits you receive. In other ad systems, the advertiser pays an amount to display the ad, but is not guaranteed to deliver results. In contrast, with pay per click, there is a direct link between cost and visits.
You have a lot of information about the performance of the ad. Pay per click platforms offer the advertiser complete information about what is happening with the ad, including the number of impressions, clicks, CTR and conversions.
Good optimization possibilities. With all this data, it's very easy to know if an ad is working or not and correct the course super fast. In fact, the best strategy is to create multiple variants of each ad and compare them to see which ones work best, this way, AB testing allows us to optimize with statistical significance on each segment.
Ads only reach the right audience. Thanks to the multiple targeting options, we don't waste a single click, since only the users that interest us the most will see the ad. This in turn improves ad results, as a user who is part of the target audience is more likely to click. And as we have seen, the higher the percentage of clicks, the lower the cost of the ad.
You can control your budget precisely. PPC systems allow you to set a maximum budget per day, and in some, you can start with as little as one euro per day. This means that they can be adapted to advertisers of all sizes and that you can control in advance how much you are going to spend on each campaign.
You can decide where and at what time your ads will show. Within the pay-per-click model, you can display your ads on many different platforms and locations and select the ones that interest you the most.
You will get more positioning and visibility. Thanks to PPC, you will be able to show your ads on some of the most visited sites by users, such as search engines, social networks or the most famous web portals.
What does BausLabs PPC services include?
1. Keyword research:
Keyword research can be very time-consuming, but it is also very important. Your entire PPC campaign is built around keywords, and the most successful advertisers grow and refine their PPC keyword list over time.
If you only do keyword research once, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site. That's why we keep updating the list, a relevant and exhaustive list of short, medium and long tail keywords is the first step to success.
2. PPC Campaign setup:
Work out your goals. Do you want to make more sales, encourage sign-ups, increase leads?
Decide where to advertise. Advertising on search engines and / or Social Media is a good option for most businesses. Take over or sign up and create the accounts for you.
Set your bids for different keywords and select your daily, or monthly, budget.
Write your PPC advert and link to a relevant landing page on your website (we can also do the landing pages here at bauslabs).
Watch closely and continually improve.
3. Conversion tracking settings:
Tracking the PPC ads performance helps us meet the marketing goals more effectively. Website analytics tools that we set up, will let us see where your visitors are coming from - PPC campaign, regular search engine or referrals from other sites.
Analytics lets you track exactly what your visitors are doing on your website. You can see which ads are delivering the results you want, and work out how much each successful conversion is costing you.
Knowing which channels and which PPC keywords are successful will help you refine your approach and direct more resources towards methods that work for you.
4. Ad Creation:
We match the right ad with the right audience. Each ad copy and graphic is created and evaluated to target high-interest customers. Our designers help us create or repurpose any content for the ads.
5. Constant and persistent optimization:
We test, monitor and optimize each ad for the best results. Our specialists persistently monitor and adjust your bids to maximize ad spend. As we have mentioned, our LASER system is applied in every service we provide at BausLabs, Learn, Analyze, Strategize, Execute & repeat.
6. Reports and Analysis:
Reports are sent every two weeks or month, depending on the optimizations made and updates. We focus our attention in optimizing the campaign from the PPC manager software to the landing page and will send you constant updates.
Why hire our PPC services?
We're a small team, we take care of each client and go above and beyond expectations. Personalized treatment, continuous monitoring of each project and our own methodology are compelling reasons to decide to bet on our PPC services.
With very happy clients, we strive to become a part of the team within your company, not just an amazing agency helping you succeed :) Get in touch if you have any questions.
Through our PPC services we can help you increase traffic, conversions, leads and clients.