Become a LinkedIn influencer (Thought Leader) in 60 Days
A simple guide to become a LinkedIn Finance Influencer fast
As a professional and a human in modern times, you know that it's important or at least, super beneficial to be seen as a thought leader or influencer in your field. After all, being a thought leader can help you attract top talent, secure funding, and build partnerships. But with all of the demands of day to day life, it can be tough to find the time to produce, adapt and publish content that will help you establish yourself as a thought leader on LinkedIn.
Never fear! In this blog post, we'll give you some tips and tricks for how to become a LinkedIn influencer or thought leader in 60 days or less. With a little bit of effort and some quality content, you'll be well on your way to becoming a go-to source for all things finance (Law, HR, Python, or whatever it is that you focus on) on LinkedIn. Let's get started!
Becoming a LinkedIn Influencer in 60 Days or Less
From day 1, focus on spending 30 to 60 minutes a day on the platform and creating at least one original piece of content at least 5 times per week (this can be done in bulk!)
Join Relevant Groups
One of the best ways to increase your visibility as a finance thought leader on LinkedIn is to join relevant groups. There are dozens of finance-related groups on LinkedIn, so take some time to find ones that fit your interests and expertise. Once you've joined a few groups, start participating in discussions and sharing your own insights and perspectives. This will help you get noticed by other members of the group and establish yourself as an expert in your field.
Create Compelling Content
Of course, no one will take you seriously as an influencer or thought leader if you're not producing content. Make sure that the articles, blog posts, and other pieces that you share on LinkedIn are well-written, informative, and engaging. If you're not sure where to start, try writing about a current trend in the finance world or offering your insights on a recent news story. Whatever you write about, make sure it's something that will grab attention and hold readers' interest.
If you want to be seen as a finance thought leader on LinkedIn, you need to be active on the platform. That means posting new content regularly and engaging with others in your community. Posting new content will help ensure that your name pops up in LinkedIn users' feed regularly, while commenting on others' posts will help get you noticed by new people. The more active you are on LinkedIn, the easier it will be to build your reputation as an expert.
Choose Your Angle
Make an effort to be unapologetically yourself with your posts, comments and shares. This sounds easier to do than it actually is but do you have a unique perspective on some aspect of finance? Is there an issue that you're passionate about? By narrowing your focus, you can ensure that your content is relevant and engaging. Trying to be everything to everyone is a surefire way to blend in with the noise. But by taking a stand on something, you become a thought leader in your own right.
Find Your Voice
Slowly but surely, you'll find your voice. This will be the throughline that connects all of your content and sets you apart from others in your field. Are you witty? Serious? Professorial? Do you use emoticons or always finish with a reflection or quote? The tone you take will be dictated by the topic you've chosen and the audience you're trying to reach. The key is remaining consistent across all of your content; this is what will help people begin to recognize and remember you.
Make It Visual
LinkedIn, like most Social Media, is a visual platform, which means that one of the best ways to capture people's attention is through eye-catching visuals. Whether it's photos, graphs, or infographics, incorporating visuals into your content will make it more engaging and likely to be shared. And when people share your content, that's free publicity for you and your thought leadership brand. Win-win!
Becoming a (finance) Influencer or thought leader may seem like a daunting task, but it's well within reach if you have knowledge and something valuable to say. It doesn't have to be difficult or time-consuming. By joining relevant groups, creating compelling content ,and staying active on the platform, you can establish yourself as an expert in your field in 60 days.
Get a 1000 followers, then 5 thousand then 10 thousand. The higher you go, the easier it is, so just focus for 60 days on what we talked about and by the third month, you'll be rolling and well on your way.
And remember that BausLabs Marketing Agency is here for you, we work with with knowledgeable and busy people on a daily basis in order to increase their influence on social media by creating, structuring, adapting, scheduling, designing and publishing planned content.
LinkedIn is a very powerful platform.
So what are you waiting for? Get started today!